An
Open Letter to WPHR
I
write this letter to document serious concerns with the actions of Syracuse radio
station WPHR 106.9 in temporarily abandoning its Adult Urban format for Young
Country without any advance notice or communication with its listeners. Not only
does this action demonstrate unacceptable disrespect for a demographic that is
severely underserved in the local radio and television marketplace and an audience
that has been loyal to and profitable for WPHR for years, but it is just the most
recent of a long line of events that severely calls into question whether Power
106.9 is operating "in the public interest," as all FCC broadcast licensees
are required to do.
WPHR
listeners-especially African Americans in the Central New York region-have long
been frustrated by inconsistencies in the station's practices and the repeated
claims Mr. Joel Delmonico has made that the station would "superserve the
African American community." Even before the switch to Young Country, the
station eliminated almost all local programming in favor of canned, syndicated
shows, released a popular program director with 30 years experience and knowledge
of the radio industry and the local market, and has refused to hire African American
talent in sales and other departments of the business, with Mr. Delmonico claiming
that "if you show me where they are, I'll hire them."
The
station replaced one syndicated radio show that was immensely popular, the Tom
Joyner Morning Show, which was a force in promoting community building, awareness
of local and national events, and activism, with another that was highly offensive
to many listeners, and refused to consider a change even after many segments of
the community protested the change. The station has also suffered from a weak
signal that results in reception that fades in and out depending on what street
one lives or drives on, and does not have a standing community advisory board,
as recommended by the Federal Communications Commission.
The
station has claimed that the switch to the Young Country was only a temporary
move, but the replacement of the Adult Urban format, without a reasonable explanation
for past conduct and a commitment of better programming, hiring, and community
relations going forward, is not an acceptable response from WPHR. When the Telecommunications
Act of 1996 was enacted by Congress, companies were allowed to purchase multiple
stations in a local market with the condition that they ensure that the interests
of those local communities are still represented with radio programming.
I
believe WPHR must take several steps to address these concerns and begin to demonstrate
that it is genuinely interested in its audience and committed to serving Syracuse's
African American community, as Mr. Delmonico continually asserts. Beyond maintaining
the current Adult Urban format, WPHR should:
"
Commit to offering more locally-based programming instead of basing its programming
almost entirely on syndicated shows that the local community feels is merely "canned
radio"
" Provide news coverage and space for discussion of local
issues like education, economic empowerment and others in addition to music.
"
Hire and retain a more diverse staff, including more African Americans in its
sales and other departments beyond its on-air talent.
" Establish a standing
community advisory board, with names of its members, mission statement, and proceedings
disseminated to the public.
It
is my position that changes in communications law allowing huge corporations to
purchase many radio stations in individual markets has severely diminished the
overall quality of radio programming for everyone and that this decline has been
devastating to African American communities, which are still woefully underserved
and underrepresented in television and radio-not to mention an internet landscape
still marked by a wide digital divide. I ask you to not only affirm your receipt
of this letter but your response to the concerns I raise here.
Sincerely,
Adam
J. Banks